Back in the beginning webmasters were depending heavily on the use of meta tags, HTML and successfully identifying the correct key words, correct key word density for each individual page of a site. All of these were common factors in search engine optimization performance. When Google arrived on the scene it was revolutionary, it promoted looking at inbound links and this helped determine the relevance and significance of a document.

 

These were influential times as the practice used by webmasters at that time involved “key word stuffing.” A manipulating process involving key words coloured the same as the background of the page. This wasn’t visible to the human eye and was difficult to detect, but search engines couldn’t be fooled and were beginning to eradicate this type of work.