Through the progression, SEO has shifted from onsite, to off-site optimization and link building. It was once accepted that mass volumes of links lacking in any real quality would bring outstanding results and high ranking positions. Google is not fickle though, and has added stricter guidelines and tighter site restrictions, thus implementing the idea of quality over quantity of links.

 

Google has now begun rolling out updates more frequently and with far more aggression. The reason behind this is to push out low quality and poor websites. In the year 2011 Google rolled out Panda, an update that wiped out 12 percent of its index due to the changes it had required in order for a website